Visual Identity

This year, Nuits sonores called on the American studio DIA, specialists in kinetic identities.

Meg and Mitch live between New York and Chamonix, and share a passion for art. Together, they have created DIA - Dreamers Ink Aesthetics in long form - a studio where letters and shapes come to life to create an immersive, never-before-seen visual experience.
At DIA, nothing is static: everything is circulation, cadence and vibration. Typography leaves its comfort zone: it moves, lives and metamorphoses, animated, stretched or textured.
This characteristic use of motion design and generative tools has built the reputation of the New York studio. Large and small alike have called on their deft sense of rhythm: Apple, Balenciaga, Nike, Saint Laurentor the Biennale de Chaumont to name but a few. But DIA doesn't limit itself to commissions. As teachers and researchers, they like to explore and push the boundaries of graphic design.