Yann Rachon, 36, originally from Valence, is the co-founder of the agency Mama Loves Ya, which represents artists such as Anetha, Mac Declos, Lacchesi, Schacke, and Vel. He also oversees communications for the labels Mama Told Ya, FANÉ.E, and PURR. For over six years, he has been developing communication, image, and press relations strategies for the artists he works with, as well as the labels they have founded, helping to structure and amplify their visibility on the international electronic music scene. Previously, Yann was the communications manager for the Éléphant Paname art and dance center in Paris. He also worked as a social media manager at the Melchior agency and as a copywriter at Grey France.