Producer and DJ based in London, Effy grew up in the northwest of England, immersed in the energetic sounds of The Chemical Brothers and The Prodigy. A rising star on the UK scene, her early EPs Not What It Seems and The Highest Level received strong support from artists like Pangaea and Bicep, and were featured on BBC Radio 6. Her style, blending acid, rave, and broken beat, reflects the sounds she favors when DJing. More recently, she co-founded the label Fragrance with Mall Grab, where they released the track iluv, which has already become a cult hit.